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By Catherine Choi,Richard Laycock
of Mediafeed COVID-19 isn't stopping Black Friday
While in-store doorbuster sales may not be happening in 2020, that’s not going to stop Americans from spending on the biggest shopping holiday of the year. Adults in the U.S. are expected to drop a total of $148.5 billion on Black Friday and Cyber Monday, according to the latest survey data from Finder.
The amount Americans are planning to spend in 2020 is up $285 million compared to 2019, with American consumers expected to spend on average $664.77 in 2020. The number of Americans planning to take advantage of the pre-Christmas sales period is also expected to rise from 86% in 2019 to 88% in 2020.
Furniture items are at the top of shopping lists in 2020, with Americans expected to spend $253 on average. Major appliances closely follow at $234 and electronics at an average of $223.
Black Friday Fun Facts
Interestingly, COVID-19 hasn’t seemed to dampen Americans’ desire to travel, with U.S. adults planning to spend an average of $217 on trips.